Business And Sports

Sport is the most ancient art of fun. Since ancient times every culture or civilization was involved in this activity. Every sport did involve some sort of physical excruciation but it kept the people busy which strangely them happy. In modern times, Indians have changed their attitude by dwelling into other sports and not being known as just a cricket playing country. Today a major chunk with a well mix of rural and urban population is coming out and joining various disciplines that falls under this category. Business is gaining momentum and one can find asports shop in every locality. Sport is estimated to be a business of more than 5bn USD in India. The range of products present at the website is very huge relatively to the products present in the store. By 2015, revenue of such firms in total is estimated to surpass the mark of 1Billion USD, give rise to another round of new millionaires to India.

Huge brands such as nike, adidas, etc are aggressively exploiting the market by providing franchisee to make their brands awareness felt and discounts to lure the customers. A lot of e-commerce websites are opening up to cater the same audience by providing a huge range of products at the consumer’s desk. Buying sports equipment online the up-coming trend and businesses (which involve sports) are gearing up to skim such a huge opportunity. Buying sports goods online do create the fear of receiving improper goods, to end such dilemma firms are going one step ahead by providing features such as free shipping, cash on delivery, etc, to keep the consumer at bay from their arch-rivals. The range of products present at the website is very huge relatively to the products present in the store. By 2015, revenue of such firms in total is estimated to surpass the mark of 1Billion USD, give rise to another round of new millionaires to India. Today a major chunk with a well mix of rural and urban population is coming out and joining various disciplines that falls under this category. Business is gaining momentum and one can find asports shop in every locality. Sport is estimated to be a business of more than 5bn USD in India.

Due to progressive advent in sports other businesses such as sale of fitness equipments, gyms, nutritional foods, etc, have been seen to gain momentum as well. There had been a sharp rise of 23% in the past year to cater towards the demand and a lot of new businesses opening up in the same area to have a share of the huge pie. Businesses which do not directly support the field of sports such as airtel, McDonalds, Coca Cola etc; are seen to advertise in events such as Olympics, Football World Cup, etc, to position their brands more closely to their consumers. Pepsi Co. had initially built its whole market in India by aggressively advertising at cricket events to develop a close bond with its consumers. With high competition and its spirit of fun, sports still rules the world, though every sport compared to its original form has been adapted to suit the complexity of today’s lifestyle, yet it’s still the best.

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